Since its humble beginnings in Hong Kong in 1841, Watsons has steadily grown in presence, becoming Asia’s largest health and beauty brand with branches all over the world. One of its fastest-growing markets is the Philippines and because of this, the brand has chosen the country as the home of its 8,000th store in Asia with the opening of Watsons SM Mall of Asia.
“Today, I’m excited to celebrate the opening of Watsons’ 8,000th store in Asia, marking a significant milestone in our global expansion. The Philippines has been selected for this momentous occasion because it’s one of the fastest-rising economies in Asia and a strategic market for AS Watson. This vibrant and highly potential market has a young demographic that increasingly focuses on health and beauty, aligning perfectly with Watsons’ expertise,” Dr. Malina Ngai, Group CEO of AS Watson Group said.
The new store spans over 900 sqm of floor space and features new sections and services. Designated zones include a Premium Beauty zone featuring latest trending exclusive brands, advanced skin analyser, and dermatologist-recommended products. Meanwhile, Sustainable Choices zone offers a refill station for selected Naturals by Watsons products, along with a wide array of Clean Beauty products to empower customers in living sustainably.
Watsons is also strengthening its O+O model through tighter integration of its online sales and services with its brick-and-mortar stores. These include self-check out counters and Click and Collect services allowing customers to effortlessly order online and swiftly pick up their purchases in-store within 30 minutes. To create a seamless O+O customer experience, Watsons Philippines has introduced an online Health Supplement Advisor that guides customers to find the right product and offers personalized health consultations with pharmacists via live chat.
Danilo Chiong, managing director of Watsons Philippines, expressed excitement about the store opening, “Watsons operates over 1,100 stores in the Philippines, and we’re thrilled that the opening of Watsons’ 8,000th store in Asia is taking place here. This achievement showcases our commitment to providing the best health and beauty products and services, both offline and online. We look forward to continuing to deliver exceptional O+O shopping experience to help our customers Look Good, Do Good and Feel Great.”
The opening of Watsons’ 8,000th store in Asia marks not just a significant milestone for the brand but also a promise of innovation. Watsons will continue to expand its footprint and remain dedicated to meeting the evolving needs of its customers, ensuring that each visit is a delightful experience.
