Since pioneering livestream shopping in the Philippines in 2019, Shoppertainment Live Inc. has been at the forefront of the content-commerce revolution. Over the past five years, the company has empowered over 500 local and multinational brands through dynamic, high-converting live commerce experiences.
As a platform-agnostic enabler, Shoppertainment Live has proven its ability to scale livestream operations seamlessly across major e-commerce and social media platforms — including Shopee, Lazada, TikTok, direct-to-consumer (D2C) websites, and most recently, YouTube Shopping. The company is also actively collaborating with Meta to help grow live commerce across Facebook and Instagram.
From early challenges convincing brands to go live, to scaling rapidly during the pandemic, and navigating both local and international competition, Shoppertainment Live has demonstrated unmatched adaptability, foresight, and innovation. These efforts culminated in 2024, its strongest year yet, marked by industry leadership, profitability, and operational resilience.
Now, Shoppertainment Live takes a bold leap forward by forging a strategic partnership with Sigma Ventures Corp with the goal of accelerating Shoppertainment Live’s growth not just in the Philippines, but across Southeast Asia.
“This investment marks more than just a financial milestone, it’s a shared vision to shape the future of digital retail,” said Hiyasmin Neri-Soyao, CEO and Co-Founder of Shoppertainment Live Inc. “With Sigma Ventures by our side, we are even more confident in accelerating our innovations and expanding our regional footprint.”
As a female-founder-led startup now backed by some of the region’s top business minds, Shoppertainment Live is proof that visionary leadership — regardless of gender — can drive industry-wide change.
As the company looks ahead, it remains focused on enhancing its core livestream commerce services while expanding into new initiatives in product development, distribution, and international expansion. United by a pioneering spirit and strengthened by strategic capital, Shoppertainment Live is poised to lead the next chapter in content-driven commerce.
