Forest Lake Development Inc. recently staged its 11th National Sales Convention at Dusit Thani Mactan, Cebu, a two-day event that celebrated a landmark 2024 for the company that saw national expansion, the launch of flagship programs, and over P3.8 billion in sales.
The convention brought together top-performing sales leaders, award-winning agents, executives, board members, employees, premier investors, and bank partners to commemorate an incredible year for the developer.
“This convention marks a year of strategic growth—not only with record-breaking sales, but in operations that continue to align with the evolving needs of Filipino families. From expanding our footprint through new park developments in Zamboanga North and Kidapawan, to offering Libre Burol across Luzon and the Visayas, we are deepening our commitment to Total Memorial Care,” said Alfred Xerez-Burgos III, President and CEO of Forest Lake.
“Our teams, sellers, and partners have helped drive this momentum. The success of 2024 is a result of concerted efforts across sales, product innovation, and service delivery—ensuring Forest Lake’s stature as the most trusted name in memorial care,” Xerez-Burgos III added.
The two-day event culminated in a grand Gala Night that featured Gary Valenciano, who, together with Maneuvers Ignite, brought his one-of-a-kind swagger to the festivities. Mr. Pure Energy entertained the crowd of over 480 guests, which included Forest Lake’s Premier Investors and bank partners who attended the event for the very first time. The presence of these stakeholders highlighted the increasing number of people willing to expand their portfolio with Forest Lake, a move that, in turn, signals the deepening confidence of investors in Forest Lake’s consistent performance, stability, and vision.
