A home is one of the most significant investments anyone can make such that many people spare no expense just to build their dream home. Even during the pandemic, when many businesses floundered, interior design and furnishing remained strong, with homeowners opting to renovate their homes during the lockdown.
With construction works now returning in full swing thanks to the easing of quarantine restrictions, homegrown Filipino interior design solutions company Floors to Walls aims to ride the wave and help other entrepreneurs with the launch of its franchise network.
Floors to Walls started as a humble store in Binondo with CEO Kelvin Ting and his wife personally travelling to different provinces to offer their wares to prospective clients. Now, it has grown into a construction supply brand that can be found all over the Philippines thanks to the numerous dealers carrying their products.
The creation of a Floors to Walls franchise system is aimed at expanding the brand’s presence as a stand-alone store. It is envisioned to be a one-stop shop solution for all the design and material needs for a construction project — a place where architects, designers, and contractors can sit together to collaborate during the purchasing and construction phase.
One of the key differentiators that Ting offers in Floors to Walls is the ability for customers to negotiate prices with the store. “Filipinos love to haggle and they purchase happily when given a discount or markdown. We will be giving our franchisees a buffer to give them the ability to lower their prices but still turn in a profit,” Ting said.
Furthermore, Ting promises that there will be no royalties on sales completed by franchisees. “We will help our provincial franchisees with online marketing and advertising.
And to help them further, we won’t ask for royalties from them. All they need is help us defray the cost of promotions,” he added.
Ting is in no hurry to expand as he wants to ensure that the franchisee partners are ready for the industry that Floors to Walls operate in.The company is targeting 5 franchisees for this year.“Our business model is not about quantity of franchisees but on the few people who have a ‘feel’ for the industry. After all, their success will be our success too,” he said.
