Multi-disciplinary artist and Far Eastern University alumnus Bjorn Calleja takes another step forward into the non-fungible token (NFT) space as the lone Filipino artist whose work will be exhibited during the pioneering interactive art exhibit entitled “NFTs + The Ever-Evolving World of Art” at Art Basel Hong Kong.
Bjorn Calleja’s art style is described as a reflection of the interplay between the micro-and macrocosms of humans within and against their environments. He described one of his NFT projects, Stoopid Avatar, as his “satirical commentary on my outsider’s perspective on the PFP culture.”
“I think as a contemporary artist minting NFTs, value should exceed utility and marketing gimmicks, nothing against them but I understand that it’s a long game and there is more to Art than these tangibles,” Calleja said.
The exhibit, organized by block chain firm TZ APAC and Art Basel, will commence from May 27 to May 29 in Hong Kong’s Convention & Exhibition Center. The event will showcase the works of over 20 contemporary “generative” digital artists from around the world. The interactive exhibition space will also feature a showcase designed in collaboration with FXhash, the leading generative art platform on the Tezos blockchain, allowing visitors to receive a unique generative artwork NFT from participating artists in a first-of-its-kind interactive NFT gallery experience.
“As the leading contemporary art fair in the world, it’s exciting to once again see the art community able to gather and celebrate the spirit of innovation in today’s art scene. To have the opportunity to showcase some of the world’s leading digital art talent is at the heart of what the Tezos ecosystem is celebrated for. NFTs have given these creators an unprecedented opportunity to reach new audiences, hone their craft, and make a name for themselves in an online forum, effectively rewriting the rulebook when it comes to the accessibility of the art world,” said Katherine Ng, Head of Marketing and Operations at TZ APAC.
Art Basel Hong Kong 2022 will highlight artworks from 130 local and international exhibitors. For those unable to attend the event in person, galleries will also be presenting their work online as part of ‘Art Basel Live: Hong Kong,’ in dedicated Online Viewing Rooms.
