Thursday, September 18, 2025

Enriching family quality time

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SHARP has announced the Philippine launch of its new flagship Audio Visual products, AQUOS THE SCENES 8K, providing new dimensions of immersive experience in living room.

SHARP’s Audio-Visual brand AQUOS marks its 20 years with a celebration this year. AQUOS THE SCENES 8K series debuts as its anniversary models, over two product categories: TV and Sound bar.

AQUOS, the original coined word combining AQUA + QUALITY, has been used since 2001 as the symbol of ‘New standard home used TV for 21st century’. In 2000, SHARP declared a grand resolution to change all CRT TVs in Japan to LCD TVS in 5years, when only 4% TVs were LCD*2. After 20 years, TVs all around the world have now been replaced with LCD TV.

Sharp has so far launched many of the world’s largest sets and achieved 50million units accumulated sales in 2020.

Sharp sets its business vision as ‘Changing the World with 8K+5G’, and aiming to continue to introduce new products and services that meet the expectations of its valued customers.

The challenge this time is to set the pricing of this 8K TV to a more affordable range and benchmark to 4K premium TV zone. This is all for diffusing the highest resolution 8K and leading the change of home entertainment in the customer’s house. ‘This is another milestone that Sharp sets for a new standard in home entertainment,’ said Mr. Kazuo Kito, Sharp Philippines president and general manager.

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