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The look was the first one to cross the runway – housed inside a spectacular Art Deco building in Paris – and was followed by others like “Skate” or “Bounce”, on outfits with a skater-vibe.
The brand, owned by luxury goods conglomerate LVMH, provided no specific context for the slogans, though the show comes weeks before the U.S. presidential election.

“On some styles, prints are made up of words that are like positive injunctions,” Ghesquiere added. “I wanted to transliterate an energetic, vigorous, daring collection.”

It had been due to re-open around April but the launch was postponed after the pandemic hit, and the building is still not open to the public.

Vuitton, which is known for the handbags that drive revenues at the brand, showcased some in bright green, and others with chunky chains as straps.
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