THE biggest and tallest digital billboard screen on EDSA, a 34,200-square-foot tower, is a force to reckon with.
It helps global and local brands sell their products and services with much success as well as provide free broadcast announcements by government agencies amid the pandemic.
The ONE EDSA, the most modern and highly technical led billboard located in Mandaluyong City, is owned and managed by Digital Out-of-Home Inc. (DOOH), a media company that has been around for nearly 40 years.
The man behind it is no other than advertising ace, Alvin Carranza, who is currently the chief executive officer and president.
Carranza is a self-made man who learned the rope of advertising since his teenage years. Hurdling challenges and finding success years later, today his goal is to inspire other out-of-home media companies to become more creative and innovative and be receptive to change.
Throughout his career and professional experiences, Carranza said he has learned to remain positive and determined, especially during difficult times such as the COVID-19 crisis.
“During the pandemic, we did struggle. Out-of-home media was directly affected. People were forced to stay indoors during lockdown, so did our audience,” he said.
In fact, DOOH lighted its ONE EDSA billboard in August 2020 without the usual fanfare that goes with event launching. Now slowly recovering, and keeping the firm’s goal is to be at the forefront in Asia’s advertising industry, it is just fitting for the advertising honcho to partner with the best in the industry.
DOOH is proud to announce the addition to the team of Danny Ocampo as sales director, who joined the company in April 2018 after almost 40 years selling print advertising.
Ocampo used to be the director for advertising sales and vice president for sales and marketing.
Completing the indefatigable sales and marketing team of DOOH are Troy Alcala as marketing director, Jeje Pascual as sales manager, Anabelle Magluyan as marketing officer, together with Jerome Apin, Jayson Sinlao, Dana de Guzman and Oliver Martin as account managers.
