Diageo is home to some of the world’s rarest and most exceptional spirits. In the Philippines, the company is expanding its presence in this space, starting with the launch of the Johnnie Walker Luxury Boutique in partnership with S&R at Nuvali in Sta. Rosa, Laguna.
This latest venture caters to needs for customization and exclusivity. It also hosts private mentoring where shoppers are given the opportunity to taste, view, and order a selection of the rarest whiskies that are only accessible to a select few.
“The past years have shown a growing interest in scotch whisky globally, and this has also been felt here in the Philippines. With the launch of the first ever Johnnie Walker Luxury Boutique here in S&R, we are now even better positioned to meet the market’s demand for customization and exclusivity,” said Nio Judalena, Diageo Philippines Marketing Director.
Karl Alexander Cotaoco, the vice president of S&R’s Buying-Food Division, said, “While staying true to the Membership Club format, S&R is always open to collaborate and find new ways to excite its members. We hope that these efforts will deliver a new level of excitement to the S&R Members through the unique offering that the Luxury Boutique has to offer.”
Its flagship brand for the Luxury portfolio is Johnnie Walker Blue Label, where velvety smooth flavors blossom on the tongue. “Filipinos like celebrating milestones, big and small, and one of the most thoughtful ways to signify importance of a celebration is by bringing out a special bottle of whisky like Johnnie Walker Blue Label,” said Fatima Espineda-Caeg, Marketing Manager for Diageo’s Dark Spirits Category
Alongside the launch of its first luxury boutique in the country, Diageo also showcases its John Walker and Sons Collection, which is the luxury tier of Johnnie Walker. It includes the John Walker and Sons XR21 and King George V.
John Walker & Sons XR21 is opulent, indulgent, and exquisitely crafted. But behind that rarefied exterior is an intense and warm character–subtle notes of spiced vanilla, sweet hints of golden honey, and an exceptionally smooth finish.
The John Walker & Sons King George V, on the other hand, is created using only the finest whiskies from distilleries that were operating during George’s twenty-five-year reign (1910-1936), some of which no longer exist.
The boutique also features a Whisky flavor map for customers to explore other flavors of Diageo luxury portfolio, as well as engraving machine where shoppers who purchase either a Johnnie Walker Blue Label or Mortlach Single Malt Scotch Whisky can customize their purchased bottles with a message or name via its in-store engraving services.
