THIS year’s Virtus Awards will recognize the unique anti-COVID-19 efforts by Hotel Sales and Marketing (HSMA) Philippines members, who persevered and chased dwindling shares amid the challenges of higher operating costs to abide by required protocols and diminished revenues due to restricted markets.
Dubbed S.N.A.P. (Survive, Neutralize, Adapt Programs), these individual and group awards will go to member-properties that were able to quickly pivot and address the evolving challenges brought about by the pandemic and emerge stronger.
For this year, the S.N.A.P. Awards will highlight the best and most creative virus mitigation practices, recovery strategies, business concepts, digital transformation initiatives, audience-specific communications, talent development, workplace safety and wellness, sustainability efforts, and any other related programs.
In her inspirational message, Rose Libongco, chair of the Vitus Awards, said the heads of sales and marketing departments should form a committee composed of the hotel’s executive team to choose nominees.
According to Libongco, it all begins with the nomination form, which must be kept organized, direct and easy to understand, and show that the nominee is indeed an achiever and worthy of the award. “Tell the story and make it believable.”
The Awards will still include its four original categories (three individual honors and one team award) that cover achievements in terms of realized sales targets, systems improved, client satisfaction, property facilities/amenities enhanced, and other value-adding outcomes.
The deadline for submission of entries for the Virtus Awards is on August 31. Online judging takes place on September 25, while the awarding itself will be on October 26.
For more information on Virtus Awards 2021, visit www.hsma.or.ph/virtus-awards/ or email hsmasecretariat@gmail.com. Follow HSMA’s Facebook page at @HSMAPH for updates.
