17LIVE Inc., the operator of live streaming and live commerce platform 17LIVE in Asia, has found that the Philippines’ content preference is similar to the United States (US), as both countries share similar values and cultures.
The platform provides unique features for audience interaction and a fun way to support the livers, and targets 18 to 40 years old who focus on content genres such as music, entertainment, beauty, lifestyle, art, and do-it-yourself.
It also aims to become one of the leading livestreaming players in Southeast Asia (SEA), including the Philippines, as well as wants to leverage the content and expertise in the said country as it is already established in the US with US-curated content on the platform.
The audiences in SEA are very active on social media and many of them dream of becoming social influencers, so the community is very open to showcase their talents and lifestyle online.
The platform eyes to collaborate with more local artists in the future. It will begin prioritizing music content as it aims to be the mainstream music entertainment platform in the region.
The key opinion leader ecosystem in the region is much more mature as compared to other countries. The diversified cultures will generate a good content pool that will be in line with our goal to build a strong local content ecosystem.
Live streaming is the expertise and the DNA of the platform, which differs from traditional social platforms as it provides an avenue for audiences to develop live content and tap into audiences beyond their friends on social media by giving them a higher exposure to the public.
With a vision to further grow the live streaming platform, Hirofumi Ono, global chief executive officer at 17LIVE, said that creating new ways of communications that enable people to connect with anyone at any moment will be continued, while exploring the power of technology that continues to evolve with time.
Through the platform, Alex Lien, chief executive officer at 17LIVE for Taiwan and SEA, hopes to build connections and interactions among the communities in real time to create a new form of entertainment platform that connects talents and audiences. — Edison Joseph Gonzales
