Media outfits have always been at the forefront of delivering news and relevant updates regarding the country and the cultural zeitgeist. They play a role in shaping the Filipino worldview, and it is this responsibility that behooves them to provide a platform for notable individuals to share their thoughts on various subjects.
In this spirit, Malaya Business Insight, a leading business newspaper in the country, is launching a pioneering project titled ‘Ambassador’s Insights.’ Hot on the heels of the highly successful “The Living Laurels 2024: The Malaya Business Insight Lifestyle Excellence Awards,” this new project, conceived by Edison Gonzales from the paper’s Living Section, exclusively invites all ambassadors to the Philippines to be the featured Guest Ambassador-Storyteller of the Month.
The Guest Ambassador-Storyteller will be given a space in the paper — both online and print — where they can share their thoughts on topics close to their hearts, whether it be diplomatic relations, cultural exchange, or projects they wish to highlight. Through these articles, readers will gain a better understanding of the relationship between the Philippines and the ambassador’s home country.
Moreover, Malaya Business Insight is inspired by the congenial rapport President Ferdinand “Bongbong” R. Marcos Jr. (PBBM) shares with ambassadors, characterized by moments of levity and warmth. These interactions underscore the importance of cultivating strong, respectful relationships in diplomatic pursuits. Much like PBBM, the paper values these exchanges as integral to fostering understanding and collaboration, enriching the experiences while representing their respective nations in the Philippines.
While mass media covers embassy events and projects, the ‘Ambassador’s Insights’ project aims to provide ambassadors with a space for a more personal approach. These features delve deeper, offering analyses, commentaries, lighthearted anecdotes, and forward-looking perspectives.
Malaya Business Insight recognizes that ambassadors possess firsthand experience with their home country’s political, economic, and cultural landscape. Furthermore, as official representatives of their respective states, ambassadors’ articles carry the weight of their government’s perspective, lending credibility to the information presented. These articles can offer valuable insights that mass media reporters might miss, providing particular value to Filipino business leaders interested in expanding into new markets.
In today’s interconnected world, business is inherently international, and Malaya Business Insight’s focus on this aspect positions it as the preferred platform for ambassadors seeking deeper engagement with the Filipinos. Through this initiative, the paper endeavors to cultivate substantive dialogues concerning pivotal matters, while also illuminating aspects of culture, tradition, and enjoyable, lighthearted moments shared between ambassadors and the Philippines.
For more updates about the ‘Ambassador’s Insights’, visit malaya.com.ph.
