In a country where affordable healthcare is a challenge, RHEA Generics has emerged as a leader in providing world-class, affordable medicines that Filipinos can trust. With the rising costs of medications and limited healthcare facilities, RHEA Generics is making significant steps to ensure that high-quality, effective treatments are accessible to all.

The Philippines continues to face a health crisis, with heart disease, stroke, respiratory infections, and kidney diseases among the leading causes of death, according to the World Health Organization (WHO). For many Filipinos, the high cost of branded medicines makes it difficult to receive proper treatment in time. Recognizing this gap, RHEA Generics is taking proactive steps to support the government’s efforts in promoting affordable healthcare through generics.
RHEA Generics leads the movement to make quality medicines affordable in the country. The brand is aligned with the Department of Health (DOH) to promote the use of generics in line with the Generics Act and the Universal Health Care Act, which aim to provide essential healthcare for Filipinos, regardless of income.
By offering high-quality generic alternatives, RHEA Generics ensures Filipinos can prioritize their health without financial strain.
To further elevate the standard of generic medicines in the Philippines, RHEA Generics has forged partnerships with internationally renowned pharmaceutical companies that uphold the highest standards of integrity and innovation. These collaborations enable RHEA Generics to offer a broad range of medicines that are as safe and effective as their branded counterparts.
RHEA Generics understands that improving healthcare access is not just about providing medicines; it is about empowering people with knowledge. As part of its mission, RHEA actively educates communities about the safety, effectiveness, and benefits of choosing trusted generic medicines. Through grassroots campaigns, RHEA helps debunk the common misconception that generic medicines are less effective than branded drugs, emphasizing that they are equally effective.
“RHEA Generics offers a wide portfolio of medicines, ranging from treatments for chronic diseases like hypertension and diabetes to antibiotics for acute infections. What makes RHEA Generics stand out is that our medicines are produced in facilities where innovator medicines are made, ensuring world-class quality at an affordable price,” said PHILUSA Marketing Head Maya Leander. “Additionally, consumers will also get to take advantage of RHEA Generics’ wide availability at 1,200 Mercury Drug outlets nationwide–making high-quality generic medicines not only affordable but also accessible to more Filipinos.”
RHEA Generics is committed to making high-quality, effective treatments accessible to everyone. Through a strong focus on education and advocacy, the brand strives to break down healthcare barriers and improve the quality of life for all.