Social media vixen Chie Filomeno has been chosen to be this year’s Ginebra San Miguel 2022 Calendar Girl.
Filomeno, a celebrity housemate in the TV reality show “Pinoy Big Brother” Season 10, was ecstatic when she was officially introduced on Wednesday (December 1) as the newest member of the Ginebra San Miguel Inc. (GSMI) family.
Filomeno said it’s a “big fulfillment” and a milestone to be chosen as calendar girl by the maker of the world’s largest-selling gin.
“This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” she said.
The 2022 Ginebra San Miguel calendar captures the 24-year-old’s many interests and hobbies in six layouts — as a health and fitness enthusiast, a race car driver, a roller skater, a fashion trendsetter, a surfer, and a beach lover.
This edition also features a QR code that consumers can scan using their smartphones to see Chie Filomeno’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.
Chie said being a Ginebra San Miguel calendar girl is more than just being sexy and having a pretty face. “It is definitely beyond that. It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face. I am more than my mistakes. I know I still have a lot to prove, not to other people, but to myself. My competition is myself and not anyone else.”
A big fan of Barangay Ginebra’s LA Tenorio, the 24-year-old online sensation has taken the basketball team’s famous mantra to heart. “My instinct has always been never-say-die.
That’s my top-of-mind. Never-say-die in everything. What if you are an inch closer to success and then you give up? Sayang lahat ng pinagtrabahuhan mo. All the blood, sweat, and tears. Hanggang sa huling patak, dapat may bagong tapang. ‘Yun din ang reminder sa akin lagi ng parents ko,” she shared.
Chie has a combined following of over 6 million on TikTok, Instagram, and Twitter. She has put this reach and influence to good use. She helped out jeepney drivers who were begging for alms along Katipunan Avenue in Quezon City, and urged the public through her social media accounts to give back in any way they can.
Filomeno joins Sue Ramirez for GSM Blue, Albert Nicolas, and Matteo Guidicelli for Primera Light Brandy in GSMI’s growing roster of brand ambassadors.
The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models have graced the Ginebra San Miguel calendar, including Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Kim Domingo (2017), Pia Wurtzbach (2019), and Sanya Lopez (2020).
