World Milk Day is an international event observed every June 1 that recognizes the importance of milk as a global food, and MILO is joining in the celebration of its main ingredient. To this end, the powdered chocomalt milk drink is encouraging the entire nation to do 10 million jump skips along with the Department of Education (DepEd) students and Music, Arts, Physical Education, and Health (MAPEH) teachers from all over the Philippines.
“Milk is, in fact, the number one ingredient of our MILO Champion Formula. With this, plus our Champion Energy Nutrients, MILO provides protein and calcium to support bones and muscles, and the energy to reach 10 million skips as one nation,” said Veronica Cruz, MILO Business Executive Officer, Senior Vice President, Nestle Philippines, Inc.
The 10 million jump skips challenge runs for the entire month of June and is a part of the nationwide Jump Rope for the Public School System project, a tripartite partnership between DepEd, the Philippine Jump Rope Association (PJRA), and MILO.
The nationwide challenge aims to catalyze jump rope as part of DepEd’s grassroots sports development program and properly train students, teachers, and school officials on the basics of the sport. MILO is supporting the initiative by sponsoring jump ropes that DepEd will distribute to 150,000 Grade 4 students and 30,000 teachers across the country; co-creating instructional videos with PJRA that are freely accessible through the MILO Sports Clinics Online (MSCO) programs on YouTube; and sponsoring an interschool virtual tournament with the support of DepEd in school year 2021-2022.
“Jump rope is a fun activity for kids that can be done anywhere and any way. Studies also show that it can help improve motor skills and promote good mood. We are excited to work with MILO in spreading our love for jump rope and bringing it closer to kids through their online sports clinics,” said Noel Agra, President, Philippine Jump Rope Association.
DepEd is also exploring efforts to introduce jump rope to the schools’ physical education program, conduct physical or virtual training sessions and classes, and organize intra- and inter-school competitions. This is in line with its mission to find innovative ways to make learning fun and conducive for students at home.
