When It Girls, Georgina Wilson, Jessica Wilson, and Martine Cajucom, aren’t on set for a shoot, you’ll find them relaxing in their chic homes, featuring luxe furniture and state-of-the-art entertainment systems. Despite each having her own distinct design taste, one thing they all have is a shared love for Samsung’s design-forward TV, The Serif.
“More than just another TV, I think of The Serif as more like a classic piece of furniture brought back from a gone by era, when things were made to look exquisite for beauty’s sake. I think that’s what Ronan and Erwan Bouroullec had in mind when designing it, TV the way you want it. It’s such a beauty that even my kids, Archie and Alfie, watch their favorite shows only on The Serif.” Georgina shared.
Like all Samsung TVs, The Serif was engineered with picture quality at top of mind. But to model and Sunnies Face Brand Manager, Jess Wilson, it’s the TV’s form-factor that really swept her off her feet.
“Everything is so well thought-out. Samsung really took everything into consideration when designing The Serif. The structure is simple but functional — I love how it can even double as a shelf,” she notes. “Its detachable stand makes it so versatile and doesn’t clutter the room. Samsung even thought of a cable management solution, hiding wires on the back panel of the TV and along its stand. Way ahead of the curve from other TVs.”
Sunnies Studios Creative Director Martine Cajucom shares a similar sentiment.
“I’ve been eyeing The Serif for some time before getting it. You could say I can’t get my eyes off its distinctive design. Now I’m completely hooked, I made sure to get one for our place in Manila and in Australia,” she says.
“The Serif looks unconventional yet also graceful and charming. Combine that with the kind of technology that Samsung is known for, that’s how all TVs should be,” she adds.
The Serif is more than just a pretty face — it’s a 4K QLED TV that delivers life-like picture quality and stunning colors that you’d expect from a Samsung TV. In addition, its Ambient Mode+ feature gives users the option to display eye-catching graphics and images on screen to further add to a room’s aesthetic.
