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As part of the company’s renewed commitment to environmental sustainability, Procter & Gamble Philippines aims to accelerate their Ambition 2030 plans to protect and conserve the environment by using their people, their brands, and innovation expertise to help people embrace sustainable living at home.
While making its products and operations more sustainable, P&G has also enabled their over 2,000 employees to be more active advocates, believing that environmental sustainability is everyone’s responsibility at home and at work.
P&G launched an internal ideation hub dubbed as “Greencubator” to make sustainability practices easy-to-access, easy-to-do, and more meaningful for those who are not sure where to start. “Doing good acts for the environment is not as intuitive and easy. It can be overwhelming not knowing where to start or to be doing things without knowing if they are truly making an impact for the environment”, says Chin Kalingo, P&G employee and P&G Greencubator contest winner alongside other team members Carmela Corpuz, Laurice Abueg, Lawrence Lin, Aya Wee, Kristine Espinosa.
This is the reason why a talented team of Information Technology experts from P&G’s Manila Service Center developed an internet application called “Green Citizenship”.
Using the Green Citizen App, employees can track and commit to good sustainability habits and practices to responsibly manage personal actions in the areas of Waste and Consumption, Food, Energy, Water, Natural Resources, and using Fossil Fuels. The app gives all employees a platform to learn what acts can they start doing and track these sustainable acts that reduce their individual footprint at home.
In the app, employees will be notified of the specific simple and actionable “Behaviors” or reminders such as showering with cold water to minimize energy use or turning the tap off when brushing teeth, washing or shaving. There are also “Sustainability Challenges” employees can participate in, like attending Sustainability for a and joining company programs to learn more, and a “Leaderboard” tab, which shows and rewards employees who accumulated the most points, ultimately making the experience engaging.
Citizenship, we can see that being more sustainable each day is something that we all can do. It’s about incorporating these small acts at home into our daily routines until they eventually become part of our lifestyle”, says Carmela Corpuz, a P&G employee, and Green Citizenship team member.
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