In this age of face masks and face shields, there is only one visible feature on one’s face that has become a beauty priority — the eyebrows.
Edwin Lisa Brows and Aesthetics, one of the desirable “kilay” destinations in the metro, offers many approaches to make sure clients attain fine-looking eyebrows that look fully natural.
Edwin Lisa, the company’s chief executive officer and grand master artist, has created a name in the world of beauty and creative cosmetics.
“The eyebrows that I make can’t be emulated by anyone,” as they have their different personalities, characters, identities and attitudes, Edwin Lisa said. “I’m making eyebrows that suit you and your lifestyle.”
In his aesthetic clinic, the clients look for this main service, followed by other hair care and beauty options. It usually starts on microblading eyebrows, but consultation is needed to check the condition and quality of the skin first, before applying the possible type of treatment.
“Therefore, the skin must be healthy and it should not have any presence of dead skin or skin disease,” said Edwin Lisa, who wins the hearts of his customers and keeps them coming back for more.
It is not just the eyebrow enhancement that people are searching for nowadays, so the grand master artist has incorporated other in-demand services that are more affordable and able to surpass their expectations.
“When clients lie down, they will think of other things they want to improve,” he said, so they would inquire about other offered services aside from eyebrows. “We are covered with the human body’s largest organ; why not also beautify it?”
Edwin Lisa has already achieved the highest rank of a grand master artist with his recognizable technique, his significant contribution to the development of the existing techniques, and with his hundreds of certified students.
To be at the top of his game, he always guarantees to get trained and certified by experts, and he never stops studying and researching to keep up with the latest beauty trends and deliver exceptional customer service.
The aesthetic clinic, which has branches in SM City Manila and Lucky Chinatown Mall as well as in Makati and Marikina, has state-of-the-art technologies in permanent make-up, microblading eyebrow, scalp micropigmentation and aesthetic skin
He said that passion in business is essential as it can help them succeed. “It is not just about doing the business for a living,” he added.
While the beauty and personal care industry was drastically hit by the ongoing crisis, Edwin Lisa finds ways during the lockdown to extend a helping hand such as providing displaced individuals from the beauty industry with free training, continuous support and coaching should they want to upgrade their skills.
Many people can’t go to beauty clinics, so the brand decided to offer home services where clients can still experience beauty safely amid the community quarantine.
Edwin Lisa didn’t retrench his employees but rather changed the way they operate by dividing their work, reducing working days so they would still have something to earn.
The authority in eyebrow embroidery, permanent make-up and scalp micropigmentation advised that entrepreneurs must have other options and try to find gimmicks while their businesses are closed so they can stay afloat.
In his case, “I use my vehicle to deliver items” to generate a little extra income, he related.
He has served as a teacher and a mentor, imparting his experiences and expertise to others. “I want to leave a legacy among people,” he said, so Microblading and PMU Academy was born to train more practitioners in his field.
He added his brand can be franchised by business-minded individuals. There are franchise packages to choose from which also depend on the size of the site that will be erected. Co-ownership is also offered. The franchise business includes the use of trade name, training, operations, clinic set-up and opening support, among others.
