With the sheer amount of food trends that have made headlines throughout the pandemic, many found themselves getting into the hobby of cooking and baking. This second year of being cocooned in our homes presents more opportunities to rediscover the kitchen.
There’s no better time to invest in well-made, beautifully designed, and long-lasting cooking partners than today.
Sub-Zero is known as a food preservation specialist because of its advanced preservation technologies. Its refrigerators have exceptional features: the dual refrigeration system ensures that air between the two compartments will never mix which allows it to be cool and humid in the refrigerator and frigid and dry in the freezer. It also uses air purification technology to scrub the air of odors, mold, viruses, bacteria, and ethylene every 20 minutes. Meanwhile, precise temperature control which makes use of microprocessors maintain interior temperatures within one degree of setpoint.
For professional-level home-cooked meals, turn to Wolf’s array of cooking equipment, like ovens, convection steam ovens, induction, gas cooktops, and ranges. The brand’s line of equipment comes with technology that addresses the need for consistency and precision, to help you cook with confidence.
In order to fully appreciate these appliances better, Sub-Zero and Wolf have recently renovated their Makati showroom to give their best-selling products the spotlight they deserve. Redesigned by Architect Anna Sy, Managing Director of CS Design Consultancy, Inc., the spacious showroom sports a more luxurious look that features a high-ceiling, easy-on-the-eyes palette, and polished finishes.
But for those who wish to shop for new kitchen appliances but would rather stay at home, Focus Global, the official distributor of Sub-Zero and Wolf, also worked on recreating its showroom experience virtually. Sub-Zero and Wolf are the first appliance brands in the country to introduce an enhanced digital customer journey in the market.
The virtual showroom features easy navigation, with users simply clicking and dragging through the interface to explore the showroom. Clicking on appliances found in the showroom opens up product descriptions and a link to the unit in the brand website for a deeper dive in the product specifications.
Several units in the showroom also open up when a visitor inspects the appliance closer, allowing you to view its interior capacity as well. The virtual showroom also offers a ruler tool to find out the exact measurements of a specific product. A share tool also lets guests share a specific item to family, friends or their interior designer.
Visitors are free to explore the space on their own, but Focus Global also offers an option for a guided virtual tour, where their sales designers can assist and give more information about each product as they go around the tour via video call. Appointments are easy to set up with the brands’ online booking site.
Through their newly-renovated, immersive showroom and their interactive virtual tour, Sub-Zero and Wolf are reinforcing their strong presence–all while highlighting that the kitchen is the heart of the home now more than ever.