The Lacoste brand has always been intertwined with tennis since its inception. Named after French tennis legend René Lacoste, the brand has since evolved to become a fashion icon, offering a variety of goods, from clothing, to accessories. The brand has also branched out into timepieces, majority of which have simpler, dressier designs.
The LC33 is Lacoste’s latest watch and here, the brand leans into its sports heritage. The new watch comes in an imposing 45mm case, engineered in shatter-proof TR90 thermoplastic frame, is complete with architectural pushers, and fitted with an integrated silicone strap. Both the outer strap and the watch face are embossed with Lacoste’s timeless petit piqué pattern, while a contrast-color crocodile at 12 o’clock adds another signature branded element to the design.
This unique watch is built with both an analogue and a digital movement and includes alarm clock, chronograph, and calendar functions as well as hour, minute, second, month, week, and day displays. A slim and lightweight electroluminescent (EL) backlight for the two digital screens on the dial provides extremely uniform lighting, generated through colored phosphors for a more environmentally-friendly approach.
The LC33 is presented in a spectrum of attention-grabbing color combinations, including vivid orange or red in combination with a dark dial, pushers, and crown; khaki with orange details on the dial; and fresh white, with design elements in iconic Lacoste green.
The name of the watch makes reference to 1933, the year Lacoste was founded. Almost a century later, the iconic Lacoste crocodile continues to inspire, representing boldness, daring, and excitement for a new generation of fans.
During the launch, attendees enjoyed daily challenges like the tennis wall game and had the opportunity to win exclusive Lacoste gifts, creating a memorable connection with the brand’s fearless legacy.
