In a world drowning in plastic waste, Champion Bags offers a practical and meaningful way for Filipinos to make a difference. As Thailand’s leading eco-friendly trash bag brand, trusted in over 20,000 stores, Champion Bags is finally arriving in the Philippines.
Sustainability is not merely a business trend but a personal responsibility for Joshua Abreran Janairo, the founder of Sustainable Strategic and the visionary who introduced Champion Bags to the Philippines.
“I’ve always been an eco-conscious consumer. During my graduate studies at the Asian Institute of Management, sustainability was a central theme, and my professors instilled in me the importance of integrating it into business. Consumers today are more informed than ever, and I believe now is the best time to introduce products that are both purposeful and sustainable,” he shares.
In July 2024, Sustainable Strategic, Janairo’s Singapore-based holding company which is focused on sustainable Fast-Moving Consumer Goods (FMCG) distribution, secured regional distribution rights for Champion Bags, ensuring that Filipinos have access to an eco-friendly trash bag that truly makes a difference.
Instead of following the biodegradable route, which requires specialized facilities not yet widely available in the Philippines, Champion Bags takes a smarter approach by using recycled plastics in line with circular economy principles.
By repurposing existing plastic, Champion Bags helps keep waste out of landfills and oceans. Since it is made out of plastic, it is also stronger and more durable than biodegradable bags. Finally, because it doesn’t require a new waste processing infrastructure, these bags can be seamlessly integrated into the existing system.
“One of the biggest things I’ve learned about sustainability is that it must be adapted to a market’s unique conditions. In the Philippines, we rely on landfill-based waste management. Instead of waiting for large-scale infrastructure changes, we need immediate solutions that work within our reality,” Janairo reveals.
