Whether it’s celebrating birthday parties, bonding over Kids Meal toys, or simply sharing everyday meals with loved ones, Jollibee has continuously brought joy to the lives of generations of Filipinos.
But more than being a source of joy, Jollibee also hopes to be a partner of Filipino families in raising the next generation, shaping not just joyful kids, but kids with good character. The brand recognizes that in a fast-paced and ever-changing digital world, it is now more important than ever for kids to be grounded on values that will guide their choices and actions as they grow up.
In line with this, the well-loved Filipino-grown fastfood brand has launched its very own Kids Values Meals – an offering designed to make learning values more joyful, engaging, and rewarding for Filipino families.
Available in all stores until September 30, each Kids Values Meal comes with your favorite Jollibee food, an entertaining values storybook created in partnership with award-winning children’s book publisher Adarna House, a fun activity to apply the value they’ve learned, and a sticker badge that parents can give as a reward to their kids after living out their learnings.
Five different books are available, each one highlighting a core Filipino value: honesty in Ang Bola ng Katotohanan; respect in Ang Hari ng Palaruan; generosity in Ang Pinakamasayang Pista; responsibility in Ang Naghihintay na Homework; and compassion for Nature in Mga Kaibigan ng Kalikasan.
“We are proud to contribute stories that reflect Filipino values and experiences,” said Ani Almario, Vice President for Product Development. “When values are introduced through relatable narratives, they become more meaningful and easier to remember,” she added.
The limited-time offering was officially revealed at a special event held at Museo Pambata where media, students, educators, and special guests, including DepEd Secretary Sonny Angara, gathered for an afternoon of joyful stories and activities–all aimed towards promoting good values. Jollibee ambassadors Iya Villania-Arellano, Drew Arellano, and their children, Primo, Leon, and Alana also joined in the festivities and delighted guests with a live storytelling session.
“This is a beautiful example of how public-private partnerships can promote both learning and social good,” said DepEd Secretary Sonny Angara. “The books enrich our children’s moral development, and the proceeds help build real classrooms where more children can learn and grow.”
“We believe that even the simplest moments like enjoying a Kids Meal can be opportunities to teach, to bond and to build character,” said Dorothy Dee-Ching, Jollibee’s Vice President for Marketing. “This project is a reflection of Jollibee’s deeper mission – to be more than just a source of joyful meals, but a partner to Filipino families in raising the next generation,” she added.
