Diana Qeblawi, the former Kapamilya Deal or No Deal briefcase girl who captivated local audiences with her stunning looks and infectious charisma, is making her return to the Philippines. But this time, she’s not just gracing television screens. She’s bringing with her a global legacy in fashion, beauty, and entrepreneurship.
Born to a Filipino mother and Jordanian father, Diana began her career in Manila’s entertainment scene before leaping onto international runways and TV screens. From starring in reality shows and modeling gigs abroad, Diana evolved from a rising tv personality to a respected name in luxury, beauty, and lifestyle. Now based in the United States with her engineer husband, Diana has seamlessly balanced marriage, business, and international influence.
In 2021, she founded Qeblawi Cosmetics, a beauty brand celebrating diversity and cultural heritage, quickly gaining traction in the global market. It’s the world’s first Arab-Filipina-owned cosmetic brand, offering Halal-certified, inclusive makeup that’s making waves globally. With its inclusive beauty philosophy and bold message of empowerment, the brand has made headlines in Fashion Week Online, LA Weekly, NY Weekly, L’Officiel Monaco, and Yahoo Finance.
Today, Diana is setting her sights on home. “The Philippines is where my story began. It’s time to come back full circle,” she shares. Diana plans to launch Qeblawi Cosmetics in the Philippines soon, introducing collections tailored to the Filipina skin tone and lifestyle. She is exploring meaningful partnerships with like-minded businesses who share her commitment to sustainability, inclusivity, and innovation to bring her eco-conscious, high-quality products to Filipino beauty enthusiasts.
True to her roots, Diana’s comeback also includes advocacy work, with campaigns supporting Filipino charities and initiatives close to her heart. “I wouldn’t be where I am without my kababayans. It’s time to give back,” she adds. A true Global Filipina in beauty and fashion, Diana Qeblawi’s homecoming marks not just a personal return, but a celebration of Filipino talent thriving on the world stage.
