The Philippines has always had a sizable population of coffee lovers. However, their drinking habits have changed in the last several years, with many wanting to enjoy their favorite brew no matter the time. McDonald’s was one of the first fast-food restaurants which offered more than just the usual cup of black coffee with the launch of their McCafé line of beverages in 2012.
After over a decade of serving coffee, the brand has reformulated its offerings to appeal to the changing tastes of today’s coffee drinkers. “At McDonald’s, we always listen to our customers,” says McDonald’s Philippines marketing director for Channels Ashley Santillan-Delgado. “Our customers take their beverages seriously, and so do we — the New & Better McCafé Iced Coffee is a result of months of development and research, delivering an expanded taste journey that everyone can enjoy.”
The new McCafé Iced Coffee lineup promises a bolder brew and creamier blend that everyone will want to try, all served up in newly-designed iconic yellow cups. Starting at Php50, the McCafé Iced Coffee Original can be enjoyed by classic coffee fans, while those going for a sweet treat can go with the McCafé Iced Coffee Vanilla or a McCafé Iced Coffee Chocolate.
At the same time, McCafé Coffee Float awaits everyone searching for creamy indulgence. For those who prefer a no-fuss approach to their coffee, McDonald’s is happy to introduce the McCafé Iced Coffee Black to the lineup. Each variant is available anytime and anywhere via Dine-In, Delivery, Drive-Thru and McDonald’s Fries & Dessert stations nationwide.
McDonald’s Philippines Vice President for Corporate Relations and Impact Adi Hernandez added that the evolution of coffee drinkers gave McDonald’s a new way to be a player in the market. “Filipinos now drink coffee all day and in different formats, such as hot in the morning and iced throughout the day. Aside from the format, the different flavors of coffee are popular and that’s why we see an opportunity to strengthen our share in the coffee market.”
