Rebisco announced yesterday at Joy Nostalg Center that actress Kaila Estrada will serve as the new brand ambassador for Choco Mucho Cookies.
The company selected Estrada based on her alignment with the brand’s values rather than celebrity status alone, according to Rebisco leadership. Estrada, who balances acting with boxing and Pilates while advocating for women’s empowerment, embodies the brand’s message of rewarding hard work with life’s simple pleasures.
During the announcement, Estrada revealed her personal connection to the product predates the endorsement deal. She regularly shared Choco Mucho cookies with production crews during long workdays, using the treats to build camaraderie on set.
“Even before becoming the brand ambassador, [Choco Mucho Cookies] were my go-to treat during long, tiring workdays,” Estrada said. “I would share my stash with production staff, cameramen, and co-workers.”
The partnership aims to reinforce Choco Mucho’s positioning as more than a snack brand—positioning it as a catalyst for shared moments and personal connections.
