Organic skin and haircare products have risen in popularity in the last several years as more people look for natural products that minimize their impact on the environment.
Naturals by Watsons was one such product that quickly became popular thanks to its efficacy.
Eight years after the brand was first launched, the Naturals by Watsons line has been revamped. Along with its new look, the product line has also been reformulated to be comprised of over 95pc naturally-derived ingredients. These are then partnered with skin actives to provide a synergistic effect that targets different hair and scalp concerns.
“Whether you’re dealing with dryness, hair fall, oily scalp, or just want stronger, shinier hair—the answer lies in choosing the right ingredients for your needs,” said dermatologist Nina Monterola. “By being mindful of your scalp health and the actives you use, you’re not just caring for your hair, you’re transforming it from the root up,” she added.
The event featured an engaging product demonstration that emphasized the efficacy of the new formulations, wherein iconic favorites have been enhanced with skin-loving actives, from soothing aloe, nourishing argan, hair-fall controlling coffee, relaxing lavender, volumizing rosemary, moisturizing olive, hydrating coconut, and color-protecting prestige rose.
Now infused with powerful ingredients such as niacinamide for brightening, retinol for collagen stimulation, hyaluronic acid for moisture retention, ceramide for enhanced hydration, and peptide for improved elasticity, these upgraded products promise to deliver an unparalleled experience of head-to-toe luxury.
The line was also expanded with the addition of four new products. These include the brightening Blood Orange, clarifying Tea Tree, glowing Sakura, and strengthening Ginger. These organic ingredients, also enriched with potent actives, help deliver skin radiance and stronger, bouncier locks.
“We believe that beauty can be found in nature, and beauty does not have to be complicated,” said Michel Mose, the GOBE Group senior brand manager. “With the right products and self-love, it is something that you can bring out naturally. But just like nature, we evolve to make something better for our customers while staying true to our vision.”
In keeping with the Naturals by Watsons’ thrust of green packaging, the new line uses 100 percent ocean-bound plastic for its packaging, reinforcing its commitment to sustainability.
