Organique Inc. recently launched its #ImmunoStrongPH campaign, highlighting health as the top of mind concern among millions of Filipinos today as the country continues to grapple with the coronavirus disease 2019 (COVID-19) pandemic and as the whole nation moves toward recovery.
At the virtual launch, Catherine Salimbangon, Organique chief executive officer and president, said that health is wealth and the brand is promoting a deeper level of care for Filipino families and medical frontliners by advocating a conscious effort towards holistic health and overall wellness.
The campaign was designed to generate awareness on the multitude of ways that Filipinos can protect themselves and their communities by strengthening their immune system.
Chief of this is a healthy lifestyle, supported by clean eating and complemented by natural and organic superfoods such as the Organique aí§aí line of premium nutritional supplements.
Being immunostrong can help Filipinos prevent the onset of diseases.
The campaign also complements the BIDA+ Solusyon guidelines set by the Department of Health, which calls on the public to strictly adhere to health and safety protocols to prevent the continuous spread of COVID-19.
Dr. Beverly Lorraine Ho, director IV of the Health Promotion Bureau at the DOH, said that practicing minimum public health standards is another layer of immunity.
Ho urges everyone to perform the BIDA+ Solusyon by wearing face masks, washing hands, sanitizing frequently, and practicing social distancing.
She stressed the importance of investing in one’s health. “The body remembers assaults done to it, and assaults can come in the form of bad food, smoking, lack of exercise. Bodies are vessels of investment.”
Wil Dasovich, content creator, cancer survivor and brand ambassador, narrated his experience as a colon cancer survivor at the tender age of 25 and how he was able to overcome it in a year’s time.
He spoke about the importance of keeping the immune system strong to be able to fight off diseases and recover quickly from them.
Throughout his journey as a cancer survivor, Dasovich always believed in the power of taking antioxidants and ingesting super foods like Aí§aí berries.
“The top Organique products like aí§aí freeze-dried capsules and aí§aí premium blend do not only help you become healthier and live longer but they also taste amazingly good,” he added.
His sentiments were echoed by COVID-19 survivor Lee and hypertension survivor Vergara, who shared their thoughts about the importance of having a strong immune system especially during a pandemic.
“We take care of our health, so that we can also take care of the health of those we love,” Salimbangon said.
She added that the campaign is about protecting the community through immunity. The company strengthens its commitment as a health and wellness partner of the DOH by spreading awareness via our brand ambassador and through our continued distribution of immunocare kits. — Edison Joseph Gonzales
