People were taught as kids of the significance of dental hygiene. At an early age, Filipinos were told to brush and floss at least twice a day and visit the dentist regularly for specialized treatments. However, many children see it as a chore and fail to establish a good dental habit.
Dentist Dr. Sam Bernardo has seen the need to help educate Filipinos, having worked with many patients over the years. From her first clinic which started at her family’s home, she has since built Awesam Smile Clinic into a thriving business with multiple branches across the metro. She shared that this move was aimed at serving more areas, especially for those who are unable to address their dental concerns due to the lack of available clinics.

Awesam Smile is equipped with cutting-edge technology that enhances patient experience and treatment outcomes. From digital X-rays that minimize radiation exposure to 3D imaging for precise dental procedures, every aspect is designed to provide the highest level of care. Doc Sam, the owner and CEO of Awesam Smile, has even traveled to America and other countries to study the latest innovations in dentistry, ensuring that the clinic remains ahead of the curve.
A dental caravan held at Tondo last August highlighted the need to educate the public on the role of dental health on overall health and wellness. “One of the problems in the Philippines is that we tend to neglect our dental health. For many, they would think that teeth are just teeth. We need to spread awareness and educate them. So during our last dental mission where we partnered with Boss Toyo, we emphasized the importance of oral health. For many, they think that it is just for appearance’s sake, not knowing that this can also affect their oral functions, speech, and other aspects,” Doc Sam shared.
This growing concern on the need to educate the public prompted Awesam Smile to formally sign a partnership with content creator Boss Toyo as the company’s first celebrity endorser. Through this partnership, Doc Sam hopes that Boss Toyo’s wide reach and engagement could further help spread the message about oral health by sharing informative content.
Awesam Clinic is also launching a rewards program app to help its patients remain consistent in maintaining their oral health. “The rewards accumulated in the app can be converted into discounts for procedures and treatments. It will be a big help to people who might not be able to afford them, or for those who do not see oral health as a priority. We hope that with this app, we can encourage people to be more proactive,” Doc Sam said.