DR. COCO, a brand new locally made hand soap, intends to elevate the handwashing experience for consumers.
Star Estacio, general manager for Food and Personal Care Business Unit of Consumer Care Products Inc., said consumers deserve a hand soap not only to effectively cleanse but at the same time nourish hands using natural ingredients.
It is the first and only 100 percent nature-derived hand soap in the country and has solid clinical proof of its antibacterial and anti-viral efficacy, the company said.
It kills, not just removes, 99.99 percent of bacteria and viruses including coronaviruses, as well as delivers on this clinically proven cleansing abilities using natural ingredients, the company added.
It is this duality of being able to use science to harness the power of nature that makes it a real game-changer.
The hand soap brand takes the term “natural” to heart as 91 percent of its ingredients are derived from coconut sourced from Palawan, while the balance ingredients are made of other premium natural materials.
It may be gentle and mild, but it is tough on bacteria and viruses, Estacio said, adding the hand soap is a league of its own.
Also, it is the first and only hand soap in the market made with CocoMCT (medium chain triglycerides) — the most essential component of coconut oil. It acts as a natural moisturizer and has proven anti-bacterial and anti-viral properties.
CocoMCT is compatible with the natural lipids found in the hands, allowing it to easily go beneath the skin’s surface, and continuously pamper the skin even with repeated use.
It leaves a noticeable luxurious after feel instead of a squeaky clean sensation.
A layer of film, an added protective power that the hand soap brand provides, will remain on hands. It is clinically proven to actively kill 99 percent of bacteria for up to 4 hours, the company said.
When the product was being formulated, “we wanted the act of hand washing to be as pleasurable as possible,” Estacio said, hence the green tea and natural lavender scents.
The hand soap brand exhibits the best of Philippine ingenuity that is worthy of the global stage. It has chosen Miss Universe 2015 Pia Wurtzbach as its global brand ambassador.
