There’s no denying the noticeable rise in small food businesses amidst the pandemic. As people found new ways to make ends meet, budding home cooks and bakers turned to social media to share and sell their culinary feats. If you’re passionate about cooking, starting your own food business can be a great source of additional income, and serve as an enjoyable hobby from the safety of your own home.
To help aspiring food entrepreneurs and restaurant owners, La Germania recently partnered with successful chefs, restaurant owners, and creatives for a two-part webinar series called the Food Business Bootcamp. In this free virtual event which will be held on April 14 and 21, speakers will share their insights and key takeaways on launching and running a successful food business.
Here are some tips on what to keep in mind:
Before turning your food hobby into a revenue-generating business, it’s important to start small. Contrary to popular belief, you don’t need to secure a huge loan or have a ton of cash in order to start. Begin by working with what you already have. list everything you need such as ingredients, equipment, and packaging, and factor in marketing and logistics costs to get an idea of your expenses. Afterward, you can start small and test out your products by selling to your family, friends, and neighbors, as this will give you the opportunity to ask for feedback to improve your products before starting full-scale production.
You also need to distinguish what makes your products stand out from the competition and convey that through your branding. Consider your target market, and what sort of branding would resonate with them and entice them to try your product.
In light of the lockdown, creating high-quality content for your social media account has also been imperative to attracting new customers and staying top-of-mind for previous patrons.
To create good quality food products, you need to invest in high-quality kitchen equipment.
La Germania’s line of ovens and stoves allows you to prepare exquisite dishes in an easy and convenient way. Built according to the highest European standards in terms of construction and design, La Germania appliances are durable and user-friendly.
La Germania products are available online through La Germania’s official e-commerce website www.lagermaniaph.com and e-commerce platforms on Shopee and Lazada.
