The tastes of many Filipinos have broadened thanks to their travels to different parts of the world as well as the numerous brands that have entered the Philippine market. From luxury brands to artisanal products, Filipinos now better appreciate quality foreign goods and this has also enriched their love for food.
It is in this growing market for high-quality items that Singaporean delicatessen brand Delicato aims to carve a niche for their own range of gourmet sausages. The brand is bringing five of its popular flavors to the Philippines: Truffle Cheese Pork Sausage, Cheddar Bratwurst Pork Sausage, Hot & Spicy Pork Sausage, Smoked Bratwurst Pork Sausage and Mixed Herbs & Spices Pork Sausage.
Delicato was debuted in 2021 by FairPrice Group, Singapore’s largest grocery retailer through FPG’s Own Brands business. Starting out as a delicatessen counter in FairPrice Finest, Delicato offerings quickly gained popularity with customers. The brand has since grown to encompass many retail pack gourmet products, anchored by its range of sausages
Delicato said that its line of sausages uses premium meat which has been inspected and passed by the Singapore Food Agency. It uses a proprietary blend for each of its sausage varieties and is prepared in a way that the sausages have a firm bite with plenty of texture while retaining juiciness. This results in a more enjoyable eating experience.
Grace Cukingnan-Chua, CEO of Own Brands and Food Solutions at FairPrice Group, shared that the launch of Delicato in the Philippines is part of FPG’s commitment to bringing the best of Singapore overseas.
“Filipinos are a discerning group of customers with high expectations for taste and quality.
This makes the Philippines the perfect first stop in our expansion of the Delicato brand.
Eating is such an important part of Filipino culture. Having grown up in the Philippines, I know how big of a role meal time can play in showing love and appreciation for family.
Through this launch, we are very excited to extend our reach to more of our kababayans with the introduction of Delicato to the market.”
They are now available nationwide across 100 major grocery store outlets, including S&R, SM, Unimart, Landmark, Makati Supermarket, AllDays, and Royal Duty Free. To celebrate the launch, consumers are invited to sample these delectable sausages for free at selected S&R and SM outlets.
