Millennials who have fallen in love with home cooking have turned to Del Monte, the very same brand that their moms have trusted for whipping up exciting dishes with ease. In keeping with the times, Del Monte Kitchenomics continues to make cooking easy and enjoyable with their mobile app making easy-to-follow recipes more accessible to everyone from all ages.
Del Monte Kitchenomics started out as a direct mail-based customer relationship management program, where registered members were sent recipe cards and cooking tips.
As the Del Monte brand grew and the program gained a greater following, Del Monte Kitchenomics became a television cooking show. Over the years, the cooking show format has drawn the support of various celebrity culinary experts, including the likes of multi-awarded chef Jackie Ang Po, restaurateur JP Anglo, and thespians Carla Abellana and Eugene Domingo, to name a few.
Del Monte Philippines Inc. further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store. Beyond recipes and cooking tips, the app enables users to prepare a meal plan, generate a shopping list and order their favorite Del Monte products through Shopee and Lazada.
“Del Monte Kitchenomics is a certain lifestyle for people who want to decide on what food to eat and at what budget – without having to slave in the kitchen for a good home-cooked meal. With the Del Monte Kitchenomics app, it’s like having mommy beside you. If you have no idea what to do, you can start with Del Monte Kitchenomics University,” shared Chef Jackie Ang-Po.
With the mobile app, Del Monte Kitchenomics continues to connect with its long-time cohorts, primarily the millennials who turn to rely on their mobile at every phase of their cooking journey. And with this reliance, millennials can go far beyond simply looking up recipes as they revisit memories of watching the show growing up.
Chef Meg Victorino pointed out that “Now and more than ever, Kitchenomics is present in the lives of consumers 24/7 through digital properties. Now, its followers all around the world can access recipes that will not only nourish their families but also help them cope during the time of pandemic. Kitchenomics recipes now serve households by providing recipe ideas that can make staying at home and celebrating at home more fun and exciting.”
