Pizza lovers and P-Pop fans are in for a treat because Pizza Hut and SB19 have teamed up for a campaign with the goal of bringing together good food and music to make way for great moments that everyone can enjoy! The partnership was announced during a press event at Novotel Manila Araneta City in Quezon City.
Inspired by Pizza Hut’s fun, bold, and playful vibes and SB19’s bright and cheerful personalities, the campaign–titled “Make It Great!”–highlights the importance of enjoying life and sharing good moments with family and friends, and how the right food and music can make those good moments great.
“We are proud to be launching this partnership between Pizza Hut and SB19 where we make everything great!” said PPI Holdings, Inc. COO Chacha Juinio. “It’s also very exciting for us because SB19 represents exactly the kind of market that Pizza Hut wants to be part of–young and with active lifestyles, and those who love pizza of course.”
“Pizza Hut’s strategy is to make the brand younger, and what better way to make the brand younger than by tying up with the number one P-Pop band,” said Pizza Hut Philippines’ Head of Marketing Raymund Nobleza.
“We’re really thankful that Pizza Hut chose us,” said SB19’s leader John Paulo “Pablo” Nase.
“Before, when we were still trainees, we would end up really tired after an event, so would order pizza because it’s our comfort food.”
As part of the campaign, Pizza Hut and SB19 have prepared a number of surprises for foodies and A’TINs that motivate them to go out and have fun with those who are special to them.
