Sunday, September 14, 2025

Perfect cup for the on-the-go generation

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Cafes, as expected, have been doing good business serving good coffee for quite some time in the Philippines but a new type of coffee store concept has been on the rise since the end of the COVID-19 pandemic. Instead of a cozy interior where customers can sit and enjoy their coffee at a relaxed pace, these kiosks instead offer coffee to-go. The lower overhead allows these companies to offer quality brew at a lower price.

UCC Ueshima Coffee Philippines is the latest addition to the growing number of coffee companies joining this concept with the launch of the Xpresso by UCC at Petron Bel-Air in Makati. “At Xpresso, we understand that you’re always on the go, and we are here to fuel your journey with a shot of happiness. Xpresso by UCC is more than just a coffee kiosk; it is a testament to our commitment to providing you with the best quality coffee, quickly and conveniently,” said Mugen Group president and CEO Hubert Young in his speech during the event.

“We are proud to offer our products at affordable prices without compromising on quality.

Our coffee and food items are meticulously crafted to ensure they meet the high standards that UCC is known for. From P60 to P180 for beverages and P70 to P120 for food items, Xpresso by UCC makes premium coffee accessible to everyone,” Young said.

One of the biggest advantages that Xpresso by UCC has is its direct access to coffee beans, allowing it to create coffee products at a lower price without impacting quality. “Our edge is that we can manufacture coffee for a specific price range. UCC is a total coffee solution provider and it manufactures its own blends. So we can tailor-make our coffee blend depending on the target price we want,” Young added.

Xpresso by UCC’s menu includes to-go coffee and non-coffee varieties that are perfect with their pastries and sandwiches. The menu items are designed to be ready-to-carry for customers on their way to school, work, or home.

Xpresso by UCC caters to coffee lovers across different age groups — GenX, Millennials, and GenZ who are looking for quality coffee on-the-go. Its official tagline, “A Sip of the Rising Sun”, embodies its Japanese roots and inspiration.

According to the World Coffee Portal Research, the Philippines is the second largest individual coffee-consuming market in Asia with 80 percent of Filipinos drinking an average of 2.5 cups a day. Japan comes in first place.

These numbers reflect that coffee is not just a pastime for Filipinos, but an integral part of their lifestyle. With this in mind, Xpresso by UCC seeks to serve Filipino coffee drinkers who are looking for new coffee offerings that don’t compromise on quality.

“As we move forward, we remain dedicated to our mission: to provide convenient coffee venues that serve the finest flavors of Japanese coffee at an affordable price. Each cup of Xpresso coffee is a promise of quality and a moment of joy,” Young said.

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