YUMMY Diet (YD) offers a five-day meal plan researched by its team including its in-house nutritionist-dietitian, prepared by a group of experienced chefs, and delivered right to a client’s doorstep for consumption.
The one of the pioneers in meal program delivery service serves clients their diet meal needs for almost one week. The brand’s unique value proposition is that it is the convenience of not having to prepare meals anymore, and there is a commitment that comes with diet.
Its marketing team told Malaya Business Insight the brand programs such as the low calorie for weight management, low carb high protein for people who have an active daily lifestyle, ketogenic diet to shed excess pounds for a shorter time frame, and dietary approaches to stop hypertension (DASH) to prevent developing diseases.
Each includes breakfast, lunch, dinner and snack, and comes with reusable utensils, drip coffee and premium tea, healthy sugar substitute. Depending on calorie needs, clients can choose from lite, active, and intense options.
YD’s in-house registered nutritionist-dietitian is available for consultations regarding recommendations for appropriate diet plan and calorie intake. This is to ensure that the client gets what the body needs for the day without sacrificing health and wellness. Clients can also use the nutrition calculator to help them identify the ideal diet plan.
Do not go on a diet just because it is a trend because each body is different and has different needs just like cars that have different engines. “There’s a specific meal plan made for you,” the team said.
The brand helps its customers with their fitness goals, and at the same time, be their partner in their fitness journey. “We are different in terms of our years of experience and doing so. It is not easy to replicate this kind of service. A lot have tried and there are new market players, but only those who have the real experience and expertise on the matter stayed in the market,” the team also said.
Proud of its clients who stayed with them for years, “we are also trusted by celebrities and ambassadors because of the consistency on the service that we give,” the team added, noting it is important that macros are accurate because diet is not a guessing game.
The brand delivers meals from Monday through Friday meals so that during weekends, clients have the liberty to eat what they want so as not to feel deprived. However, this might delay weight loss or counter effectivity of the diet if they consumes extra food with too much calories during weekdays other than that which was delivered.
“Our team is very keen on giving a good variety of meals and there is also a weekly theme as we try to explore different cuisines,” the team stressed, adding that dieting needs to be a pleasurable experience. YD deviates from the usual notion that for individuals to diet, they have to sacrifice, the team pointed out.
If they are the kind of person who want to change the way they eat and their lifestyle, “we are a partner for you and let us take care of you,” the team noted. “It is the convenience and the healthy part of it.”
“We should not wait for the time that we are already getting sick before we take actions. What we promulgate here is change,” the team mentioned.
“Junk food are not the only distraction; there are people who may discourage you from reaching your goal. You should find the right community and people, the right surroundings that you will absord in your journey. Do not be too hard on yourself as dieting varies from person to person,” the team advised.
Convenience, accuracy of the macros, and affordability are the things customers look for when choosing a week-by-week meal plan, the team added. “With the rise of COVID-19, our industry has thrived as it answered a need and that is to deliver a wide variety of meals even if they cannot afford to go out because of the new virus.”
Fitness is not a 100-meter dash but a marathon and a lifetime, and is something that people live by every day. The goal should be long-term, the team concluded.
