At Burger King, everything on the menu receives a royal treatment worthy of a crown.
From making the iconic flame-grilled Whopper and breathing new life to its sides and drinks, to making plant-based meals hip and exciting, the fast-food hamburger chain is a kingdom where great food rules.
But the fast-food hamburger chain is always on the lookout to expand its territory, and with the rising calls from chicken lovers, its royal court could only give another staple the royal treatment.
In a royal dinner hosted by Burger King Philippines at its Ortigas Roosevelt store, the fast-food hamburger chain celebrated the much-awaited arrival of the newest chicken sandwich player in town — Chicken King.
John Velasco, Burger King Philippines country general manager, said they are delighted that Chicken King is finally here in the Philippines, and it is ready to rule the taste buds of every Filipino.
Chicken King features bold flavors and hefty portions that will surely fulfill the desires of its discerning audience, making it worthy of its title “king.”
The newest chicken sandwich is made with fried whole muscle chicken thigh that is incredibly meaty, juicy, and flavorful. Its long marination in various spices gives the patty bold flavors. It is fully cooked to perfection and coated in golden crispy breading.
The juicy tomato and crisp lettuce wrap around the flavorful patty brings out the freshness to balance out the sandwich’s flavor.
The smooth and creamy mayonnaise gives the sandwich a complete tasty bite.
Topping it all off, the soft buttery potato bun gives off a unique and satisfying ‘melt-in-your-mouth’ sensation, perfectly sandwiching the crisp and flavorful ingredients.
Velasco also said that fans of chicken sandwiches can now indulge in Chicken King where they will feel like royalty in every bite.
Since its launch in the market, the fast-food hamburger chain did not expect the new product to be a hit.
“We were astounded by the warm reception that Filipinos have given Chicken King when it first became available,” Velasco added.
The motivation for introducing the new Chicken King is to step up the fast-food hamburger chain’s game across all curves in its handheld category, the company said.
“The Chicken King opens us up to a lot of opportunities in the premium chicken sandwich phase,” the company also said. “The new product is for the more indulgent occasions that a customer would want to treat himself or experience something extra.”
“We aim to continue innovating as we serve quality, feel-good products to satiate that need and curiosity to try our new products,” the company added. “We’re very competitive in terms of flavor, fullness, and juiciness, and that is what we can offer on the table.”
Customers can expect store openings, exciting innovations across the product line, and promotions, the company noted.