Kicking off 2022 is the rollout of Mekeni’s new brand packaging, product lines, and a new campaign song that reflects the brand’s heritage and core values. With this brand refresh, Mekeni shows how the homegrown brand from Pampanga, continues to serve Timplang Atin to Filipino families for more than three decades.
“Welcoming 2022 with new branding signals a new era for us at Mekeni. We wanted to send a clear message that we are evolving, innovating, and growing with our customers. Today, more than ever, we want to assure our customers of the quality and taste that we bring to the table reflected throughout this new brand experience we have created,” said Mekeni President Prudencio S. Garcia.
Starting with the packaging, Mekeni launched its new design with bold colors and appetizing photos of the products. The new packaging featured the new product lines namely MekeniGold, MekeniGoLite, MekeniSpecials, and MekeniSuki Choice. Under these new categories are various Mekeni products that Filipino families love.
MekeniGold products are specialties made of high-quality meat and premium ingredients, carefully selected to deliver nothing but the best to everyone in the family. Meanwhile, MekeniGoLite products are those that consumers can enjoy guiltlessly, without compromising on taste and affordability. The products under this category include gluten-free Chicken Longanisa, zero trans-fat Yogurt Sausage, and fatless Pork Tocino.
Among the MekeniSpecials are the Classic Pork Tocino and the Tamis-Alat Pork Tocino that has the right balance of sweet and salty flavors, as well as the Beef Tapa, Skinless Longanisa, Sweet Ham, Chicken Nuggets, and Sisig.
And lastly, Mekeni Suki Choice is composed of tasty and budget-friendly products that Filipinos can serve at home every day. This range includes All Day Bacon, Sliced Bologna, and Luncheon Meat.
Along with the new brand visuals, Mekeni also launched a new campaign jingle and video that embody the brand’s attribute of bringing world-class quality and flavors to every Filipino home.
Just last year, Mekeni also formally opened its newly renovated flagship factory outlet in Porac, Pampanga. Called the Mekeni Marketplace, the store stands in the same place where founders Felix and Meding Garcia first envisioned the family business.
“The openings of Mekeni Marketplace, launching of our new packaging, and availability of our street food products in the US have set the pace for us in introducing the brand in a new light this year. These changes symbolize that amid all the challenges we are currently facing, we are not losing sight of our mission to continue to uplift the lives of our communities,” Garcia closed.
