Now in its 25th year, McCormick’s Flavor Forecast has proven to be the ultimate culinary guide in predicting flavor trends that will shape our palates.
This year, the global flavor giant unveiled its predictions at the recent McCormick Culinary’s Together We Flavor 2025 gathering held at Grand Hyatt Manila in Taguig.
“At McCormick Philippines, we remain committed to leading the way in discovering and delivering the next big flavors that will shape menus, influence consumer preferences, and drive innovation across the food industry. The insights we’ll be sharing are designed to support our partners, whether you’re creating new dishes, enhancing existing recipes, or exploring new market opportunities,” said Rebecca Sy, president of McCormick PH.
McCormick in its Flavor Forecast, revealed that this year’s key trends revolve around Tropical Vibes, Charred & Smoked, and Deliciously Unexpected.
Tropical Vibes taps into the desire for escapism, bringing the vibrant flavors of warm-weather destinations to our tables. Expect to see a delicious medley of tropical fruits like guava, and chilies like Jamaican jerk, and the sweet-heat combination of mango habanero, along with pineapple trends.
Charred & Smoked elevates classic cooking techniques by adding depth and complexity to dishes. The increased use of smoky, charred, roasted, and ultra-caramelized notes in unique ways, in a variety of applications help emphasize the natural characteristics of a dish or ingredient.
Deliciously Unexpected caters to the growing appetite for novelty, showcasing familiar ingredients in surprising new formats. “Unexpected formats are changing the game, blending sweet, savory, and bold contrasts in ways that just make sense. Now we’re seeing umami-packed, crunchy textures—like spicy tortilla chips dipped in milk chocolate, even umami drinks showing more experimentation with beverages. Bold, unexpected, and absolutely addictive,” explained Chef Tawinkarn Ariyavardahorn McCormick APZ research chef.
McCormick identified Aji Amarillo as the 2025 Flavor of the Year. This Peruvian pepper has a unique blend of fruity and spicy notes, embodying the spirit of all three trends. Its versatility allows it to seamlessly integrate into a wide range of dishes, from appetizers and entrees to cocktails and desserts.
The 25th edition of the Flavor Forecast underscores McCormick’s commitment to innovation and its ability to anticipate the evolving taste of consumers. By identifying and highlighting emerging trends and flavors, it continues to shape the culinary landscape, inspiring chefs and food enthusiasts to explore new and exciting culinary horizons.
