For nearly 80 years, Max’s Group Inc. (MGI), anchored by the iconic Max’s restaurant, has thrived by balancing its rich heritage with mindful innovation.
While adapting to changing consumer habits and the demands of the digital age, MGI remains steadfast in its core values of warmth, authenticity, and creating genuine connections.
MGI prioritizes meaningful experiences over fleeting trends. Responding to the demand for convenience, they’ve enhanced delivery and take-out services, but not at the expense of personal service.
Chief marketing officer Jim Fuentebella said, “You’ll never see a robot serving in Max’s.”
This reflects their belief that dining is about more than just food, it’s about shared moments and human connection.
Innovation at MGI isn’t solely about creating entirely new products. It’s also about listening to the community and adapting to their evolving needs.
While Yellow Cab Pizza Co. introduces bold flavors like their Truffle Series and Pancake House offers unique comfort meals, Max’s signature fried chicken retains its cherished, consistent taste. Jamba Juice provides health-conscious options like Acai Blends, and Krispy Kreme adds playful twists with Cloud Bomboms.
As Dave Fuentebella, MGI director, emphasizes that maintaining “spot-on product quality, service excellence” is key.
MGI’s vision also extends to preparing future generations. Ruby’s Bar, a modern lounge honoring the brand’s pioneer, exemplifies this. Developed by the third generation and managed by the fourth, it recently earned recognition as a top bar, showcasing the family’s commitment to honoring heritage while pushing creative boundaries.
Ultimately, MGI’s story is one of thoughtful evolution. They serve good food, create lasting connections, and build a legacy that endures through mindful innovation rooted in tradition.
