The Philippines’ #1 powdered beverage brand Tang is giving new meaning to what a snack looks like with the launch of its new Fruit & Veg beverages and Gummies line. These new launches are in response to changing consumer needs due to the pandemic and the new normal. With these exciting snack offerings, Tang aims to further cement its leadership in the powdered beverage category and gain a foothold in the growing gummy snacks segment.
In the wake of the pandemic’s immense impact on the world, consumers are reassessing what snacking looks like, tastes like, and what it means to them in the context of their altered lives.
Tang Fruit & Veg offers deliciousness and nutrition in one refreshing glass. The brand’s delicious fruit-flavored variants contain Vitamin C levels equivalent to 2 small oranges, which equates to 100% of kids’ Vitamin C requirement for the day.
Tang Fruit & Veg is the first of its kind powdered beverage in the Philippines that offers the deliciousness of fruits PLUS the nutrients of vegetables. Families can enjoy the taste of Tang Orange PLUS Carrot, making it a high source of Vitamin C as well as Vitamin A.
Having one glass of Tang Orange + Carrot gives kids the Vitamin C amount found in two small oranges and the Vitamin A amount found in a ½ cup of carrot. Nutrition and deliciousness in a glass? It’s a parent’s dream come true!
Also launching in the next few months is Tang Dalandan + Malunggay. One glass gives kids the Vitamin C equivalent to one piece of Dalandan (about 67g) and iron close to 1 cup (90g) of Malunggay.
New Tang Gummies are juicy, chewy and with vitamins. Each pack of Tang Gummies is a high source of Vitamin C and contains real fruit extracts. It comes in two variants: Tang Orange Gummies — shaped like real orange segments, and Tang Mixed Fruits Gummies, which contains orange, mango, or strawberry shapes and flavors.
Tang Fruit & Veg is now available in all supermarkets nationwide and online through Shopee and Lazada. Tang Gummies is also available starting April 2022 in select supermarkets, and online.
