KENNY Rogers Roasters (KRR) Philippines has presented another milestone in its journey to remain distinctive, innovative, and relevant. This year, the dining restaurant is taking everyone’s KRR experience to a whole other level.
Lorent Adrias, Kenny Rogers Roasters marketing director, said it is an epic visual feast that’s truly beyond the ordinary. A product of creativity when met with the newest technology will surely leave patrons amazed, delighted, and hungry for their KRR favorites.
“We have unveiled yet another grand spectacle from KRR, so we’re very proud to be the first restaurant chain to present the first and biggest 3D billboard, measuring 5,384 square feet in what we all know as the busiest highway in the Philippines: EDSA,” Adrias also said.
“We always try to push ourselves to come up with something different. It’s a very competitive industry as you know and whoever does it first, it’s a first-mover advantage, so we’ll take advantage of that,” he told Malaya Business Insight.
According to Adrias, the key word for KRR is really “relevance” as the brand wants to be relevant to its target market, especially to the younger generation. “With the advent of new technologies such as this, we might as well take advantage of it to be relevant,” he stressed.
With the new 3D billboard, featuring the almost true-to-life delicious, irresistible offerings of Kenny Rogers Roasters in 3D along EDSA cor. Apo Street in Mandaluyong City, “it can grab the attention of the younger market to try KRR. It’s not new for them as a lot of them have tried it; it’s just keeping it cool and relevant for them.
KRR will also be dressing up its very own delivery truck with a 3D Roasted Chicken which will roam around the streets of Metro Manila. This way, more Filipinos can witness the spectacular 3D experience.
For more than 25 years, Kenny Rogers Roasters marketing director Lorent Adrias, said their team is continuously exploring new ways to excite customers while focusing on their core DNA — which is to deliver that signature KRR experience: ‘Deliciously Healthy’.
“This is evident in everything that we do from the products that we serve, such as our famous roasted chicken and baby back ribs, to the variety of sides, and to our awesome-looking store,” Adrias also said.
“We have more than 100 stores nationwide where we always put the customer at the center of everything that we do,” he pointed out.
Despite the pandemic that shuttered many businesses, “we were so happy with the outcome and with the love from our customers,” Adrias said, adding “What’s great about it is that people became more health conscious in a way and they saw the value of eating healthy.
“KRR was able to fill that gap of ‘Deliciously Healthy’; you’re still enjoying your food while being healthy at the same time,” he added.
As a roasted chicken brand, “we want to communicate where we’re strongest,” he said. “We really want to own innovation not only with the way we produce new products, but also the way we advertise and the way we talk to the market.”
