Taiwan’s “best milk tea” brand is coming to the Philippines. Chowking is now offering the freshness and indulgence of Milksha milk tea.
Also known by the brand name Milkshop in Taiwan, it was voted as the “No.1 Milk Tea Brand” by university students in Taiwan and recognized as “The Best Reviewed” milk tea brand by Daily View, a known online media platform in Taiwan.
From its founding in Tainan City in Taiwan in 2008, this milk tea brand has continued to grow and establish its presence locally and overseas. Milksha now has over 250 outlets, in Taiwan, Hongkong, Melbourne, Vancouver, and Singapore.
Last November 6, Chowking opened its first Milksha counter in Betterliving in Paranaque and saw strong reception for the brand. Milksha will soon be made available in Chowking stores in SM Megamall in Mandaluyong City, Unciano Center and Marcos Highway in Antipolo City, Fairview Regalado and Roces in Quezon City, Annapolis Albany in San Juan, Bonifacio Stop Over and Petron C5 Diego Silang in Taguig City, and Valenzuela City Hall in Valenzuela City.
“Our goal is to give Filipinos a taste of what gold standard milk tea should be. We want to offer a unique and satisfying milk tea experience to our customers. With the use of premium ingredients, meticulous preparation process, and the delicious and indulgent taste of Milksha flavors, this new Chowking offering is expected to be a hit with foodies and milk tea lovers alike,” said Chowking Milksha Brand Director, Ariane Valinton.
Chowking is offering five flavors of Milksha drinks, including Honey Pearl Black Tea Latte, Black Tea Latte with Pudding, Valrhona Cocoa Milk, Signature Taro Milk, and Wintermelon Lemon.
On November 4, Jollibee Group disclosed that it will purchase, through its wholly owned subsidiary, Jollibee Worldwide, Pte. Ltd. (JWPL), a majority stake in the firm that owns Milksha.
Jollibee Group will purchase shares equivalent to 51% ownership in Milkshop International Co. Ltd. (Milkshop) for approximately USD12.8 million. One of the co-founders of Milkshop will continue to retain the 49% ownership of Milkshop.
Chowking is part of the Jollibee Group, one of the fastest-growing restaurant companies in the world.
