Having become a perennial favorite of Filipinos, milk tea is here to stay. And while foreign brands might reign supreme in the public consciousness, there are also hidden home-grown gems that offer high-quality milk tea without making the wallet weep.
One such company is Frotea, a brainchild of Engr. Ana Lustre Malijan who recognized the demand for quality milk tea and FroYo (frozen yoghurt) among consumers of all demographics on the island.
“I went back to Palawan straight out of college and I wanted to have something on the side. Something that would keep me busy aside from working with my family,” shares Engr. Ana Lustre Malijan. “There’s something comforting about milk tea. It’s something we look for and crave.”
After finding success in the island, the company has then expanded its operations, putting up stores in Luzon and Visayas. It has established itself as one of the fastest-rising milk tea franchises in the Philippines.
Recognizing the surge in popularity of milk tea and FroYo stores taking over the country, Engr. Malijan decided a change was needed. With this, Engr. Malijan and her team put all their attention into improving Frotea’s strongest product: milk tea. In 2019, Frotea began importing all its ingredient directly from Taiwan. The company’s full-service local commissary accommodates big volumes that ensures quality standards remain consistently high and the standard retail price (SRP) of their products stay low.
Frotea’s renewed focus as a premier destination for authentic Taiwanese milk tea is reflected in the revamped look found in each store. Designed to inspire comfort and vibrance, each Frotea store reflects a true millennial milk tea lifestyle- which is also evident in the brand’s mascots, Poppo and Bobba.
Frotea offers a number of beloved customer favorites and bestsellers. The Oreo Cheesecake is a standout among the Cheesecake Series of milk teas, this flavor harnesses a childhood favorite for a thick and tantalizingly decadent treat. Meanwhile, Ube Cheesecake is a unique twist on a customer favorite that showcases a beloved Filipino ingredient.
Keeping true to the Taiwanese roots of milk tea, Frotea also offers Wintermelon, a cherished favorite among milk tea fans all over the world, Frotea’s signature wintermelon milk tea is made with ingredients sourced directly from Taiwan.
