Puma pushes the streetwear scene to new heights with an immersive event at Layer 41 in Seoul, South Korea last May 15, to celebrate the launch of the brand-new Puma H-Street. A reimagining of a sprint classic, it is posed to accelerate the low-profile sneaker trend.
Puma teamed up with Korean cultural figureheads, including Cold Archive, Inside Tag, and EyesMag, as well as other local partners. The event took on a futuristic, gallery-inspired setup with reinterpreted track-and-field elements in honor of the Puma H-Street’s running heritage.
“Following our Mostro House at Paris Fashion Week, we are excited to bring this unforgettable brand experience to Seoul, where we want to continue to cement our footprint in the fashion and streetwear space,” said brand and marketing VP Richard Teyssier.
The event successfully brought together collaborators and friends of the Puma family to create and showcase their work. Among the guests spotted at the event were Filipino fashion-forward couple David Guison and Angelique Manto, Thai actor Win Metawin, “Weak Hero 2” and “When Life Gives You Tangerines” Korean actor Lee Junyoung, “Squid Game” star Jo Yuri, Korean actress and style icon Cha Jungwon, K-Pop superstars Juyeon of The Boyz, Yeji of ITZY, and Puma ambassador Rose of Blackpink.
First introduced in 2003, the Puma H-Street makes its comeback this 2025. The latest addition to the brand’s collection of low-silhouette sneakers fuses its sprinting roots with streetwear dna. It draws inspiration from the classic running spike of the 2000s, the Puma Harambee, which took its name from the Swahili word meaning “pull together.”
Available in OG fizzy green/Puma silver and frosted ivory/Puma black and silver, the 2025 iteration of the timeless streetwear staple features a lightweight upper, a classic, low-profile silhouette, and keeps its street legacy intact.
