The sneakers game in the Philippines just got a major upgrade with SJ Lifestyle, a brand born from the Cortina family’s 70-year heritage of crafting premium footwear. SJ seamlessly blends timeless craftsmanship with modern innovation to deliver stylish, sustainable and affordable sneakers that make every step count.
“We’re thrilled to bring SJ sneakers to the Philippines,” said Dieter Vyls, commercial director of SJ Lifestyle, Belgium. “The Filipino market deserves footwear that’s not only stylish but also aligned with the values of sustainability and comfort. We’re confident SJ will resonate with the growing community of eco-conscious, comfort driven consumers here.”
With prices ranging from P2,500 to P5,000, SJ offers affordable sneakers that feature trendy designs and superior comfort that easily get you through the day pain free.

The Belgian sneaker brand with its tagline “Freedom to Move,” has launched its latest Athleisure collection, featuring three versatile models, all engineered with lightweight and high energy return midsole technology keeping you bouncing from one step to the next, all day. Designed to be light on your feet and the planet, every shoe from the collection also features recycled footbeds, linings, and laces.
Ibiza sneakers for men and women has an elevated midsole for extra height and shock absorption. These shoes take you from your busy days to all-night parties in style.
Don’t let the light weight of SJ Reflect fool you because these sneakers are heavy on features and were engineered for the adventurer. Whether you’re strolling around the city, exploring nature, or going on a trail run, these sneakers will help you conquer them all—while keeping your feet steady with its enhanced grip and heel support. These sneakers also has reflective details for visibility at night and insoles made from 100 percent recycled materials.
SJ’s Trail sneakers for men and women are engineered for diverse terrains. These soft, trail-inspired sneakers seamlessly blend outstanding performance with a fashionable edge. It has a curved midsole that provides 60 percent energy return, an ultra-breathable jacquard upper and linings made from recycled materials, they are an excellent choice for running or walking.
The SJ Lifestyle shoe collection is available on Shopee, Lazada, Zalora, and the official SJ Lifestyle Online Store www.sjlifestyle.ph. Drop by their store at the 2/F Festival Mall, Alabang to cop your pair today.