In a world that’s ever-changing, growth and reinvention are essential to keep up with the demands of the times. This is the belief that inspired the relaunch of the Philippine Fashion Week as it sets its sights towards greater influence on a global scale, reintroducing itself with an all-new identity, a powerful vision and purpose, and an ambitious strategic business direction.
This ambitious move arose from the culture established by its founders, Joey and Audie Espino who introduced the brand in the Philippines in 1997.
With a firm belief that reinventing the runway will sustain the “culture of fashion,” Philippine Fashion Week’s new management Amorada Inc., headed by its Chief Vision Officer, Nikky Nicandro III, will carry this legacy, evolving from just staging annual fashion events into a platform with omnichannel assets to become the launchpad of brands, businesses and collaborators – whether they’re looking to amp up their style, refresh their image and position, or seeking creative and meaningful collaborations.
As the Philippine Fashion Week embraces the broader stage of style as a launchpad for what’s fresh in seven (7) territories where exquisite style is most intrinsic: Fashion, Dining, Beverages (Wine & Spirits), Home, Travel, Arts & Entertainment, and Wellness – the runway opens to vast opportunities for creative and meaningful collaborations in a constant rhythm of reinventing the runway to showcase the best that both parties will offer.
Suddenly, the runway is as wide as your imagination. And many more deserving talents from the Philippines and beyond, or vice-versa, will ‘walk the runway’ – in a world where collaboration is the new superpower. The Philippines, with the stewardship of Philippine Fashion Week and an alliance of style industries, is ready.
Considered the longest-running fashion event in the country, and one of the biggest fashion weeks in the region, Philippine Fashion Week has consistently celebrated the trailblazing creatives in the country who have enabled it to sustain its vibrant fashion culture.
For all that the Philippine Fashion Week has achieved over three decades, it will continue to live up to its pioneering reputation as it invites global collaborations with other fashion weeks around the world, various industries and companies, and designers who are ready for global destination.
As Philippine Fashion Week gears up for a new image and purpose, the success of its launch would not have been possible without the support of official partners: Ayala Foundation, Ayala Museum, Dr Wine, Bar Flora, Citadelle by HighProof, ARC by Full Circle Craft Distillers, WineDrop, Ticketbooth, MOD, Maniego’s Plate and Sicklab Studios.
