Get ready to ‘summer like you mean it’ with the new M&S summer campaign, which launched in stores on the 29th of May.
Featuring 10’ and 30’ AV content, set to the iconic track ‘All The Small Things’ by Blink 182, the ad opens with a woman stepping off a plane, greeted by the warm, golden air of summer. A gentle breeze ripples through her hair and clothes – it’s that unmistakable moment when the holiday truly begins.
The ad closes with a sunset finale: she enters her balcony, basking in the amber glow after a long day in the sun. The air is still warm, the sky fading into dusk, and there’s a buzz of anticipation for the evening ahead.
From sunrise to sundown, M&S has looks to make every moment memorable this summer, designed with city breaks, special occasions and sun-drenched destinations in mind.
The new womenswear features crochet co-ords, perfect for layering or lounging, and flattering swimwear, designed to help you feel confident and comfortable – whether you are poolside or paddling. Breezy silhouettes, artisan textures and sun-bleached color palettes take wearers from day to night with ease.
For menswear, jacquard print shirts add a sophisticated touch to the season. Fun revere and abstract prints bring a tropical twist. Autograph swim shorts ensure the perfect fit for the summer adventures.
