Global denim brand Levi’s reopens in SM Makati as part of the label’s rollout of its Next-Gen store concept. As the first shop-in-shop channel in the Philippines to embrace the updated format, Levi’s SM Makati sets a new benchmark in providing an immersive, modern, and convenient shopping experience in the bustling Makati area.
The revamped store stands out within the SM Store premises with advanced digital features, attractive displays of Levi’s merchandise, and the Levi’s Tailor Shop which will feature an artist who can bring every denim lover’s customization dream to life. The artist feature is unique to Levi’s stores located in select premium SM Supermalls. It’s a convenient hub where customers can personalize their denim pieces by adding patches, embroidery, and other creative touches, strengthening their connection with the brand.
Being the busiest Levi’s in the Makati and BGC area, Levi’s SM Makati has been strategically upgraded to match the standards of other recently revamped Levi’s boutiques. At 100 square meters, the store adopts the Next-Gen format, which integrates cutting-edge design elements that reflect the brand’s heritage and style, with a focus on an enhanced customer experience.
Levi’s in SM aims to continue transforming more branches into dynamic spaces, offering a seamless shopping journey that encourages creativity and personalization. Jeffrey Lo, Senior Vice President and Business Unit Head of Signature Lines, Inc. (SLI), operator of Levi’s stores in SM properties says, “SLI wants to continually upgrade Levi’s in different SM channels to bring better and more exciting store experiences for our customers through the Next-Gen store concept.” Lo also emphasized the company’s commitment to expanding this format to other strategic SM locations in the future.
Shoppers can now visit the newly renovated Levi’s store in SM Makati located inside the SM Store.
