BOSS proudly presents its 2024 holiday campaign, showcasing an elevated collection brought to life with global talents: iconic Brazilian supermodel Gisele Bündchen, legendary British footballer and style icon David Beckham, groundbreaking Nigerian Afrobeats artist Burna Boy, and acclaimed South Korean actor Lee Jong-suk. The festive assortment features everything from sophisticated evening wear to seasonal gift ideas.
In the new images and videos, each talent is pictured against radiant neon lights, decked out in the latest BOSS holiday looks, flawlessly embodying the #BeYourOwnBOSS campaign platform with effortless style and confidence. The overarching visual concept derives from the empowering idea that every BOSS carries within them a powerful light—making the holiday season the perfect time to share it with the world.
The BOSS Holiday Menswear Collection features essential pieces that combine elegance with versatility, suitable for all occasions. Highlights include a slim-fitting sweater made from breathable virgin wool—perfect for both professional and casual settings. For more formal events, the collection presents plush velvet tuxedo trousers and a matching jacket, enhanced with silk-blend trims for a sophisticated sheen. Additionally, crystal-embellished tuxedo trousers in a stretch-wool blend and defined-fit dress shirt with bib adornments crafted in a cotton-silk blend are designed to make a statement at any celebration.
Meanwhile, the BOSS Womenswear Collection offers a range of refined looks. This includes a striking halter-strap dress with a flattering waterfall back and crystal trims, crafted from luxurious satin for a beautiful drape. This is a neatly complemented signature shoulder bag adorned with a Double B monogram trim and a gemstone strap. A slim-fitting tuxedo jacket in a stretch-wool blend, complete with embellished peak lapels, adds a finishing touch to the collection.
The new Holiday 2024 collection is available at BOSS stores worldwide, at boss.com, and through wholesale partners. In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La East Wing, Rustan’s Shangri-La, Newport Mall, Solaire, City of Dreams, Rustan’s Cebu, NUSTAR Resort and Casino, and online at Trunc.ph, Rustans.com, and Zalora.com.
