Fendi names new brand ambassador

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FENDI has announced that its new brand ambassador is Bang Chan, leader and member of the K-pop boy band Stray Kids.

The relationship between Bang Chan and Fendi began in June 2024 with his debut appearance as front row guest at the Fendi Men’s Spring/Summer 2025 fashion show in Milan. Since then, he has been seen wearing Fendi at various public appearances, including Stray Kids World Tour <dominATE> and music festivals, such as I-Days Milano 2024 and BST Hyde Park 2024, seamlessly integrating the brand’s codes and aesthetic into his personal style.

This partnership marks an exciting new chapter for both Fendi and Bang Chan, promising innovative collaborations that will resonate within the realms of music and fashion.

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“I felt an immediate connection to Fendi with its creative and fun spirit, it is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special.”, said Bang Chan.

In the official visuals, Bang Chan wears a full Fendi look from the Men’s Spring/Summer 2025 Collection: a brown and beige striped cotton knit featuring a green collar and Crest patch, paired with a white shirt and a green striped tie and complemented by stitched jacquard shorts and Force sneakers with Selleria craftsmanship.

He elevates the look with the Maison’s iconic bags – a Baguette Double in black Cuoio Romano and a Peekaboo Soft Small in yellow Cuoio Romano featuring the Fendi Crest, both adorned with Ito dog and ice-cream fun bag charms. A set of accessories, from the FF and Fendi Hexagon fashion jewellery lines, including a ring, earring and bracelet, complement the look with a youthful and effortless Gen Z style.

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